ButterflyAPICreate any video
with AI — 20 formats
Upload a photo or write a prompt. Choose a format. AI writes the shot list, assigns camera movements, and generates your video — from a 15-second TikTok to a 4-minute brand story.
How it works
Upload a photo or write a prompt
Drop in a reference image — a product photo, portrait, or location — or simply describe what you want in plain English.
Choose your video format
Pick from 20 formats. AI adjusts the shot structure, pacing, and visual style to match — TikTok cuts differently to a TV commercial.
AI plans every scene
The AI director writes a shot list, assigns camera movements, and sequences the narrative — no storyboard needed.
Generate and export
Each shot is generated by a cinematic AI model. Review your video, download as MP4, and share or publish.
20 video formats
Each format has its own shot structure, pacing, and visual style. AI adapts automatically — you just pick the format and describe your content.
Social Media
TikTok
TikTok
9:16 · 15–30sTrendingFast-paced vertical video built to stop the scroll. Hook in the first second, dynamic cuts, on-trend visual style.
Instagram Reel
Instagram Reel
9:16 · 15–30sPolished vertical content optimised for the Reels feed. Clean transitions, aspirational feel, and a strong CTA.
YouTube Short
YouTube Short
9:16 · 30–60sVertical, value-dense content designed for the Shorts feed. Educational hook, tight pacing, subscribe nudge.
LinkedIn Video
LinkedIn Video
1:1 · 30–60sProfessional, landscape video for the LinkedIn feed. Thought leadership, company news, or case study format.
Advertising
TV Commercial
TV Commercial
16:9 · 15–30sPopularBroadcast-quality 15–30 second spot. Cinematic production value, strong brand identity, and a clear message arc.
Product Ad
Product Ad
16:9 · 15–20sHero product showcase video. Clean backgrounds, close-up detail shots, and benefit-driven copy overlays.
Brand Story
Brand Story
16:9 · 45–60sWho you are, what you stand for, and why it matters. Narrative-driven with emotion and a memorable message.
Testimonial
Testimonial
16:9 · 30sReal-world endorsement format — warm, authentic, and trust-building. Designed to convert consideration into purchase.
Content
Explainer
Explainer
16:9 · 45–90sPopularClear, informative video that takes a viewer from problem to solution. Structured three-act format with strong voiceover.
Tutorial
Tutorial
16:9 · 45–90sStep-by-step instructional content. Numbered steps, clear narration, and logical pacing that holds attention through to the end.
Podcast Clip
Podcast Clip
1:1 · 30–60sAudiogram or talking-head highlight cut for social. Square or vertical format with waveform, captions, or B-roll.
Documentary
Documentary
16:9 · 60–120sObservational, long-form storytelling style. Slower pace, natural lighting feel, voiceover narration, and authentic subject matter.
Creative
Cinematic
Cinematic
16:9 · 30–90sFilm-quality dramatic storytelling with wide shots, shallow depth-of-field, and a deliberate, atmospheric pace.
Music Video
Music Video
16:9 · 30–60sCreativeBeat-synced, bold visual storytelling. Rapid cuts, stylised colour grading, and expressive imagery matched to a track.
Cartoon
Cartoon
16:9 · 15–30s2D cel-shaded or illustrated animation style. Expressive characters, bold outlines, and playful energy.
Animated
Animated
16:9 · 15–30sMotion-graphics or 3D-style animation. Clean, modern aesthetic with smooth transitions and kinetic typography.
Business
Corporate
Corporate
16:9 · 45–90sProfessional, structured video suitable for investors, partners, or internal audiences. Clear messaging, clean visuals.
Real Estate
Real Estate
16:9 · 30–60sPopularProperty showcase with aspirational lifestyle framing. Smooth aerial-feel shots, interior walkthroughs, and location highlights.
Event Recap
Event Recap
16:9 · 30–90sConference, product launch, or celebration highlights. High energy, fast cuts, crowd moments, and key speaker quotes.
Training Video
Training Video
16:9 · 60–120sStructured instructional content for onboarding, compliance, or skills development. Clear steps, clean visuals, and a calm pace.
Audio modes
Available on Standard quality videos. Add AI audio or sync a custom voice to your video.
No audio
11 cr/s · 11p/sSilent video — add your own music or voiceover in editing.
AI audio
15 cr/s · 15p/sAI-generated sound effects and ambient music matched to your scene.
Voice control
17 cr/s · 17p/sUpload a custom voice clip — AI syncs speech to the video.
Quality tiers
Choose Standard for fast, affordable social content or Pro for cinematic-quality output.
Standard
720p11p/sec
11 credits per second
- 720p resolution
- Up to 15s per shot
- AI audio available
- Fast generation
- Great for social content
Pro
1080p24p/sec
24 credits per second
- 1080p cinematic output
- 5s or 10s shots
- Automatic for image inputs
- Highest visual quality
- Best for commercials and film
Everything you need to create
No video editing experience required.
Quick Make — just type
New: type a single prompt and upload a photo. AI produces a 15-second shot plan in seconds. No format selection required.
Full shot-by-shot control
Switch to the advanced editor to adjust every shot individually — prompt, duration, aspect ratio, camera motion, and audio mode.
Photo-referenced shots
Attach a reference image to any shot. The AI uses it to generate consistent subjects, locations, and visual details across scenes.
Standard and Pro quality
Standard is 720p and fast — great for social. Pro is 1080p cinematic output with up to 10-second shots per scene.
Up to 4 minutes
Chain multiple shots to build a full video. Add B-roll, transitions, and narration across as many scenes as you need.
Your video, your rights
You own every video you generate. Commercial usage is included across all plans — including the free tier.
Common questions
Do I need any video editing skills?
No. The Quick Make mode lets you type a prompt, upload a photo, and get a planned 15-second video. The full editor gives you shot-by-shot control if you want it — but it isn't required.
How long can my video be?
Videos can be up to 4 minutes long. Each shot is up to 15 seconds (Standard) or 10 seconds (Pro). Chain as many shots as you need to reach your target length.
What resolution are the videos?
Standard quality outputs 720p video. Pro quality outputs 1080p cinematic video. Both are exported as MP4 files ready for direct upload to social platforms.
Can I use my own photos as a reference?
Yes. Upload a photo to any shot — a product, a person, a location — and the AI uses it as a visual reference when generating that scene. Great for brand consistency.
How is video billing calculated?
Video is billed per second of generated footage. Standard is 11 credits/sec, Pro is 24 credits/sec. Audio modes add extra credits per second (AI audio: 15 cr/s, Voice control: 17 cr/s).
Can I use videos commercially?
Yes. All videos generated on any plan — including the free tier — include full commercial usage rights. You own the output.
Make your first AI video free
100 credits on signup — no credit card required. Enough for a 5-second test at Standard quality.